As an SEO copy editor, one term that you may come across while working on web content is “priority agreement.” This term refers to an agreement between Google and website owners that essentially assigns priority to certain pages or content on a website. Understanding what a priority agreement is and how it works is crucial if you want to create high-quality, effective web content that ranks well in search results.
Essentially, a priority agreement is a set of rules that website owners agree to follow in terms of how they structure their website and what content they prioritize. These rules are designed to help Google better understand the content on a website and how it should be ranked in search results. By following these rules, website owners can improve their chances of ranking higher in search results and getting more traffic to their site.
One key aspect of a priority agreement is the concept of “canonical URLs.” A canonical URL is the “official” URL of a particular page on a website. For example, if you have a blog post that can be accessed via multiple URLs (e.g. “mywebsite.com/blog-post” and “mywebsite.com/blog-post/?utm_source=facebook”), you would use a canonical tag to tell Google which URL is the “correct” one. This helps prevent duplicate content issues and ensures that Google knows which page to rank in search results.
Another important part of a priority agreement is how you structure your website`s hierarchy. Essentially, you want to make sure that your most important pages (e.g. your homepage, main product or service pages) are structured in a way that makes it clear to Google that they are the most important pages on your site. This means using things like clear, descriptive page titles, well-organized navigation menus, and breadcrumbs (a type of navigational aid that helps users understand where they are on your site).
In general, following a priority agreement is all about making it as easy as possible for Google to understand your website and its content. By doing so, you can improve your chances of ranking well in search results and getting more traffic to your site. If you`re not sure how to follow a priority agreement or improve your website`s SEO overall, it may be worth working with an experienced SEO professional who can help you get the results you`re looking for.